Getting the Data You Need
“A lot of the decision was data capability,” Spohn says. The data Tolt needed to look at was not just how many stops per day they were making, and how long each stop takes on average — though both those elements are helpful when it comes to improving customer service. “We need big data trending,” he says. “We have 20 different divisions in the company so we need to see if we’re making progress or not, in addition to managing the individual drivers.”
For example, the company wanted to be able to track if actions taken at the individual level were having an effect on the overall driving trends of the company. The Geotab dashboard provides this information in an easy-to-read, reportable format. And on the flip side, Spohn can pinpoint a driver speeding incident, for example, down to the exact day and time.
Tolt has been able to lower its accident rate, which Spohn attributes to getting data on a small and large scale that includes clear actions the company can take to resolve communication gaps and identify an issue with a driver before it becomes a regular problem. Since starting to install Geotab units more than a year ago, the company’s accident rate reduced year-over-year by 21%. And as of the first quarter of 2014, the accident rate was continuing the downward trend.
Another cost factor is the price tag on Geotab units. Spohn says he’s looking at a much lower cost per telematics unit than comparable companies, and a monthly service cost on par with competitors. Adding to the low cost per unit, Spohn says that as a decentralized company, having easy-to-deploy units is also an important factor.